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A comfort level in investing, means different
things to different people. That’s why we look at a baseline
of important measurements that identify your financial status, then
establish choices and recommendations. As your financial picture
evolves, we update your information and work with you to match your
selection of financial vehicles to your current situation. Things
change. That’s expected. Our job is to have the right guidelines
built and in place to accommodate the moves that you want to make.
Model strategies
and portfolios.
Investment Planning
- At RAM we view wealth planning from both sides
of your balance sheet. Your assets of course, but also life's
series of obligations or liabilities, including:
- College education funding
- Income tax planning
- Retirement planning
- Legacy or estate planning
- RAM works closely with you to create long-term
investment plans to meet these obligations. Beginning with a written
investment policy statement consisting of:
- Portfolio structure
- Investment benchmarks
- Expected returns and volatility
- Typical yearly range of results
- We do not attempt to define your maximum risk
(or "pain") tolerance and then establish an investment
plan that causes you to experience that pain.
- Rather, we prefer to define your life priorities
and design a portfolio with a reduced risk tolerance that can
meet those priorities.
It's About You
- Our advice process is designed to help you achieve
your most important financial goals without needlessly sacrificing
your lifestyle and while avoiding unnecessary investment risks.
- We work with you to define your most optimistic
financial goals, without compromise, while seeking to avoid investment
risk.
- Next, we identify acceptable compromises to
your goals and your maximum tolerance for investment risk. The
result asks the least from your portfolio while attempting to
achieve the highest returns for the risk you find acceptable.
- From these two extremes we can identify your
priorities and create a recommended plan for you that will:
- Confidently achieve your most important financial goals.
- Prevent undue sacrifices to your financial lifestyle.
- Avoid unnecessary investment risk.
Investment Features
- Our portfolio structures typically consist of
three core components:
- Passive investments-which attempt to capture the returns
of highly efficient investment classes.
- Managed and multi-managed investments which attempt to add
value in less efficient investment classes and, with multi-managed
portfolios attempt to reduce the risk of under-performance
by a single asset manager. Manager selection is performed
through internal review and external independent third party
selection.
- Structured investments-commonly referred to as "enhanced
indexing." The strategy attempts to capture incremental
returns in highly efficient markets through the over or under
weighting of certain securities within the index, while maintaining
the essential profile of the index itself.
Any Resemblance to Institutional Investing
is Purely Intentional

- Institutional investors:
- invest as fiduciaries, they are concerned about true diversification.
- utilize multiple managers, styles and active and passive
investment management.
- practice strategic asset allocation with balanced qualitative
and quantitative information.
- typically have written, flexible yet stable investment policies.
- Look at costs of investing continuously.
- Investors who follow these precepts are much
less likely to chase performance than a counterpart. The process
won’t allow it.
Investment Strategy
- Investment studies suggest that investment returns
are the sum of the following: 94% asset allocation, 4% security
selection, 2% market timing. *
- Therefore the most important step in the process
is strategic asset class selection (stocks, bonds, real estate
and cash) and the strategic re-balancing of each class.
- We employ disciplined implementation and trading
of investments designed to reduce risk and capture incremental
returns and manage taxes.
- We also develop specialized portfolios to meet
the unique needs of customers, such as aggressive growth, high
income or tax managed investment portfolios.
- We use Monte Carlo analysis--historical performance
audits and wealth simulations of a portfolio, which can provide
probability estimates of the success of a portfolio.
* Source: Brinson, Beebower and Sing.
Simplify

- One of the first steps we take in providing
our service is to simplify your financial life. We prefer to choose
one custodian and consolidate a client’s various holdings
under this single custodian. This immediately simplifies our clients
financial lives by eliminating multiple brokerage and mutual fund
statements.
- One of the most important requirements we have
of a custodian is that it not limit our flexibility in making
investment choices.
- We are an independent
fee-based provider. Although we are happy to use the asset custody
services preferred by our clients, we generally use the services
of the Vanguard® Group and Vanguard Brokerage Services®.
Vanguard is known throughout the industry for its high level of
service and low costs.
How It Works
- We work with you to arrange the deposit of cash,
securities and brokerage or mutual fund accounts directly with
the custodian. RAM never takes custody of customer assets.
- RAM directs investment sales and purchases of
customer securities to investment vehicles consistent with the
investment policy statement.
- Distributions from, and sales of, investment
vehicles are swept into a money market investment
- Cash from money market sweep account is used
to periodically rebalance investment vehicles according to customer’s
investment policy statement. Or, if you require a monthly income,
we arrange an automatic withdrawal plan, whereby a fixed payment
is made directly to you.
Reporting
- No investment process is complete without objective
monitoring of results.
- At RAM, we emphasize transparency, so clients
can understand the characteristics of each investment.
- We make ourselves accountable for regular reporting,
in person if possible, on how each investment and the total portfolio
have performed relative to expectations, to comparable alternatives
and to passive benchmarks.

ROCKFORD ASSET MANAGEMENT LLC MAY ONLY TRANSACT
BUSINESS IN THOSE STATES WHERE IT IS REGISTERED OR OTHERWISE EXCLUDED
OR EXEMPTED FROM STATE REGISTRATION REQUIREMENTS.
FOLLOW-UP, INDIVIDUALIZED RESPONSES BY ROCKFORD
ASSET MANAGEMENT LLC, BY OR THROUGH ITS PRINCIPALS OR REPRESENTATIVES,
TO PERSONS IN ANY STATE AND WHICH INVOLVES EITHER (A) THE EFFECTING
OR ATTEMPTING TO EFFECT TRANSACTIONS IN SECURITIES, OR (B) THE RENDERING
OF PERSONALIZED INVESTMENT ADVICE FOR COMPENSATION, WILL NOT BE
MADE ABSENT COMPLIANCE WITH APPLICABLE STATE INVESTMENT ADVISOR
AND INVESTMENT ADVISOR REPRESENTATIVE REGISTRATION REQUIREMENTS,
NOTICE FILINGS, OR AN APPLICABLE EXEMPTION OR EXCLUSION FROM SUCH
REQUIREMENTS.
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