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Taking something that can be viewed very subjectively
and usually is and elevating it to a level of objective
viewing, is a worthwhile challenge. Selecting successful financial
investments that make sense for you is not impossible, but it takes
a certain methodology. A double major in math and history would
be helpful, but instead we rely on a powerful statistical analysis
tool. When put in the right hands, the tool can produce some solid
figures to support important financial decisions.
Seven Planning Objectives

- If a breadwinner dies prematurely, the family’s
lifestyle will not be compromised.
- They will stay in their home
- Education plans will remain on track
- A family business would not have to be sold at a discounted
price
- If a breadwinner becomes disabled, the family’s
lifestyle will not be compromised.
- They will stay in their home
- Education plans will remain on track
- A family business would not have to be sold at a discounted
price
- The children and/or grandchildren of the family
will be able to afford the very best education without being saddled
with student loans when they themselves have children.
- The current generation of the family will be
able to retire at its own time and on its own terms, with a high
degree of confidence that they will never outlive its income.
That its dignity and independence will not be undermined by up
to three decades of rising living costs.
- The current generation will, if necessary, be
able to contribute meaningfully to the support of its parents.
Moreover, this generation will never become a financial burden
to its children, even if extended nursing home stays are required.
- Even as retirement income rises to offset inflating
living costs, this generation’s capital will continue to
grow over time, endowing meaningful legacies to succeeding generations.
- Estate taxation won’t force the sale of
a family’s important assets (homes, business, etc.) This
liability will be funded out of the residual capital, and/or insured.

ROCKFORD ASSET MANAGEMENT LLC MAY ONLY TRANSACT
BUSINESS IN THOSE STATES WHERE IT IS REGISTERED OR OTHERWISE EXCLUDED
OR EXEMPTED FROM STATE REGISTRATION REQUIREMENTS.
FOLLOW-UP, INDIVIDUALIZED RESPONSES BY ROCKFORD
ASSET MANAGEMENT LLC, BY OR THROUGH ITS PRINCIPALS OR REPRESENTATIVES,
TO PERSONS IN ANY STATE AND WHICH INVOLVES EITHER (A) THE EFFECTING
OR ATTEMPTING TO EFFECT TRANSACTIONS IN SECURITIES, OR (B) THE RENDERING
OF PERSONALIZED INVESTMENT ADVICE FOR COMPENSATION, WILL NOT BE
MADE ABSENT COMPLIANCE WITH APPLICABLE STATE INVESTMENT ADVISOR
AND INVESTMENT ADVISOR REPRESENTATIVE REGISTRATION REQUIREMENTS,
NOTICE FILINGS, OR AN APPLICABLE EXEMPTION OR EXCLUSION FROM SUCH
REQUIREMENTS.
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