Client Login
HomeServicesProcessPlanningCurrent NewsAbout UsContact Us  

While the phrase "to make a lot of money" may come to mind, it’s actually a result, not a philosophy. A true philosophy has a lot more to do with the reasons, methods and the mental approach to investing than the results. We all keep score with the results, but we keep sane with the philosophy. Weighing risk vs. reward, achievement vs. involvement, and time vs. need is part of what goes into an investment philosophy. Everyone’s situation is unique, yet we’re all in this together. The trick is in knowing what you want, and wanting what you get.

Money

  • We would suggest that those who have money or wealth, and who manage their money well, have less worry or concern about money in their lives than those who do not.
  • There is more to life than money.
  • We strive to manage your wealth well, so that we can concentrate on what is important in life; which has nothing to do with money.
  • The apparent contradiction we face is that for money to take its proper place among the least important things in our lives, it must also be one of the most important.

Time

  • Investing is a continuous process. A successful financial strategy always has an eye on your time horizon.
  • RAM considers numerous factors, your life goals, tolerance for risk and time.
  • Improvement should be your goal, not perfection.
  • Investing is a process; improvement is a process.
  • Constant improvement is the perfection of the process of investing.

We Have One Life

  • We only have one life. Our objective is to make the most of that life, without undue risk, and without undue sacrifice.
  • While we prefer that you to define your life goals, we do have some advice.
  • Fast money goes as quickly as it comes.
  • Successful investing is less about doing things right than it is about not doing things wrong.
  • It is still possible to become wealthy if you avoid classic mistakes.
  • First, don’t confuse wealth with income. Wealth is what you accumulate in assets, not what you make. If your goal in becoming rich is to look rich, your chances are remote.
  • Another mistake is choosing the wrong job. People who accumulate wealth love what they do.
  • And for those of us who have the opportunity, this is an interesting statistic. The average self-employed person has a net worth five times greater than people with jobs.

Investor Behavior

  • "Investors form expectations as if they believe that inflated bubbles will continue to inflate while deflated bubbles will continue to deflate. When investors believe that the stock market is overvalued they also expect high future returns, and when they believe that the stock market is undervalued they expect low returns." "Bubble Expectations by Kenneth L. Fisher and Meir Statman; Fall 2002, Journal of Wealth Management
  • Institutional investors are not necessarily smarter than retail investors, but they tend to be much more focused and disciplined. They surround themselves with systems and structures to prevent themselves from making common behavioral errors.
  • Our disciplined investment approach attempts to mitigate risk and the normal human behavioral reactions which inevitably lead to fear and greed.

ROCKFORD ASSET MANAGEMENT LLC MAY ONLY TRANSACT BUSINESS IN THOSE STATES WHERE IT IS REGISTERED OR OTHERWISE EXCLUDED OR EXEMPTED FROM STATE REGISTRATION REQUIREMENTS.

FOLLOW-UP, INDIVIDUALIZED RESPONSES BY ROCKFORD ASSET MANAGEMENT LLC, BY OR THROUGH ITS PRINCIPALS OR REPRESENTATIVES, TO PERSONS IN ANY STATE AND WHICH INVOLVES EITHER (A) THE EFFECTING OR ATTEMPTING TO EFFECT TRANSACTIONS IN SECURITIES, OR (B) THE RENDERING OF PERSONALIZED INVESTMENT ADVICE FOR COMPENSATION, WILL NOT BE MADE ABSENT COMPLIANCE WITH APPLICABLE STATE INVESTMENT ADVISOR AND INVESTMENT ADVISOR REPRESENTATIVE REGISTRATION REQUIREMENTS, NOTICE FILINGS, OR AN APPLICABLE EXEMPTION OR EXCLUSION FROM SUCH REQUIREMENTS.

 

 

 

HOME  |  PHILOSOPHY  |  SERVICES  |  PROCESS  |  PLANNING  |  CURRENT NEWS  |  ABOUT US  |  CONTACT US

Rockford Asset Management LLC . 41517 N. Whistling Strait Drive, Anthem, AZ 85086 . Tel  815.218.8883
©2004 - 2007 Rockford Asset Management LLC. All Rights Reserved. Web site by Daigle Design